Imagine this: Sarah, a mother of two, loves to make colourful, scented candles and starts a small, handmade candle business. She’s passionate, creative, and ready to sell. There’s a problem—no one knows her candles exist. She’s not in a busy mall. She’s online, and the internet is crowded. The question is how she can stop scrolling on Instagram or TikTok and start creating offers for her product online? She wants to pursue a career in selling her products, and she wants to know who Digital Marketers are and what Digital Marketing is all about.
Who are Digital Marketers?
A digital marketer is like a spotlight operator in the online world. They help businesses—big or small—get seen. Hence, instead of billboards and flyers, they use tools such as social media, email, search engines, and websites.
What is their goal? To get the right people to notice the right product at the right time online.
Sarah needs help with marketing her products. What can she do? She is familiar with scrolling on Instagram and TikTok, and she has noticed some people sell their products on those sites. A digital marketer might help her run Instagram or Facebook ads, write blog posts that show up in Google searches, or create an email list of loyal customers. They might track what’s working and tweak things so her business can be noticed.
She thinks she can get help from a digital marketing expert, or she can become one herself. But she doesn’t know much about digital marketing.
However, if you’ve ever promoted a product on Instagram, written content with shareable links, or built a landing page for a product, then you’ve already stepped into the world of digital marketing.
In short, a digital marketer is someone who knows how to connect brands with their target audience online. They’re part storyteller, part data nerd, and part tech-savvy strategist.
Let’s dive in a little further.
What Is Digital Marketing?
If a digital marketer is the person behind the strategy, then digital marketing is the toolbox they use to make it all happen.
Digital marketing is a way businesses promote their products or services online. Think of it as everything that happens between a product and a potential customer. From the moment someone searches on Google, even on TikTok Shop, or Facebook Marketplace, to the second they hit “Buy Now.” That is digital marketing.
In a broader sense, it includes things like:
- Search Engine Optimisation (SEO): Writing content that ranks on Google so people can find you.
- Social Media Marketing: Using platforms like Instagram, TikTok, or LinkedIn to connect with your audience.
- Email Marketing: Sending helpful or promotional emails that build trust and drive sales.
- Content Marketing: Creating blogs, videos, or podcasts that educate or entertain.
- Affiliate Marketing: Earning money by recommending products and earning a commission when someone buys through your link.
- Paid Ads: Running ads on platforms like Google or Facebook to reach more people, faster.
Digital marketing isn’t just about selling—it’s about building relationships online. It’s about showing up where your audience already is, providing value, and guiding them toward a solution they care about.
So, whether you’re sharing a blog post, crafting a TikTok video, or recommending a product you love—if it’s helping someone find or decide on something online, you’re doing digital marketing.
Types of Digital Marketers (And Where You Might Fit In)
Digital marketing isn’t one-size-fits-all. Many different roles and skill sets fall under the digital marketing Umbrella. Whether you’re creative, analytical, or a little bit of both, there’s a place for you.
Here are a few types of digital marketers you might come across (or become):
1. The Content Creator
These marketers are the storytellers. They write blog posts, record videos, host podcasts, or create social media content that educates or entertains. Here, you need to be creative and have an audience that likes and trusts you.
If you enjoy writing, talking, teaching, or entertaining others online, this might be your lane.
2. The SEO Specialist
They’re obsessed with Google Analytics. SEO marketers know how to make websites and content show up in search results. They work behind the scenes, researching keywords and optimising pages to bring in organic traffic. This is a technical aspect of digital marketing that requires skill and attention to detail. Here, you need to be able to read data and observe trends. If you’re detail-oriented and like puzzles, this role might be a perfect fit.
3. The Social Media Marketer
This person lives where the audience is. Instagram, TikTok, X (Twitter), LinkedIn. They plan content, build community, and grow brand presence on social platforms. Here, those with a big social following scale big. And if you just began your social media marketing activities, you need to consistently build your presence online. If you love trends, engagement, and building online communities, this could be your sweet spot.
4. The Email Marketer
They turn inboxes into relationship-building machines. Email marketers write newsletters, promotions, and automated sequences that drive sales and build trust over time. Copywriting is an essential skill here. You will need to have captured leads to do email marketing efficiently.
If you like writing and strategy and enjoy direct communication, email marketing might suit you.
5. The Paid Ads Specialist
Also known as performance marketers. These pros run ads on Google, Facebook, YouTube, and more. They analyse data and tweak campaigns to get the best results. This is where the big boys play. You need to have an amount of capital to invest in this path. The advantage here is that you can get results fast. While other methods of marketing utilised organic growth, here you run ads to get quick results.
If you’re analytical, data-driven, a risk taker, and like testing strategies, paid ads might be your thing.
6. The Affiliate Marketer
This is the aspect of digital marketing that I am in. Affiliate marketers earn commissions by recommending products or services. They often combine content creation, SEO, and email marketing to grow traffic and income. If you want to earn online without creating your product, affiliate marketing is one of the most beginner-friendly paths in digital marketing. (If you want to join my community of digital marketers and start as an affiliate, you can join us in the section below this article.)
The best part? You don’t have to choose just one method of digital marketing. Many digital marketers (especially freelancers, solopreneurs, and bloggers) wear multiple hats. You might start by writing blog posts and slowly learn SEO or dabble in social media and affiliate marketing.
Every skill you add opens up more opportunities—and more ways to earn.
What Are the Responsibilities of a Digital Marketer?
Now that we know who digital marketers are and the different paths they can take, let’s talk about what they do daily.
While specific tasks vary depending on their speciality, most digital marketers share a common goal: to help a business grow online.
Here are some of the key responsibilities:
1. Creating and Managing Content
Whether it’s writing blog posts, filming YouTube videos, or scheduling Instagram stories, content is at the heart of digital marketing. Professionals plan and produce content that informs, entertains, or converts.
2. Building an Audience
Digital marketers work hard to grow followers, subscribers, or website traffic. This could mean improving SEO, managing social platforms, or running ad campaigns to attract the right people.
3. Engaging With Customers
They reply to comments, send newsletters, respond to DMs, and keep communities alive. They also always go on live so that their target audience sees them as real people and not a bot. Engagement builds trust, and trust leads to sales.
4. Analysing Data
From Google Analytics to email open rates, marketers track what’s working and what’s not. Then they use those insights to improve future campaigns.
5. Promoting Products or Services
Whether it’s your product, a client’s, or an affiliate offer, promoting the right product to the right audience is a major part of the job.
6. Staying Current
The digital world changes fast. A good marketer keeps learning, staying on top of trends, algorithm updates, and utilising new tools.
It might sound like a lot, but here’s the good news: you don’t have to master everything at once. Many successful digital marketers start small and build up over time.
So, where should you begin?
How to Get Started in Digital Marketing (Even If You’re Brand New)
Starting a digital marketing journey can feel overwhelming, especially with so many paths to choose from. But the secret? Start messy, learn fast, and stay consistent.
Here’s a simple roadmap:
1. Choose Your Starting Point
Do you love writing? Try blogging or email marketing. More into visuals? Explore social media or video content. Into data? Dive into SEO or ads. Pick one area and explore it.
2. Learn the Basics
There’s a lot of free content out there, but structured learning helps you grow faster. That’s where a program like Digital Boss Academy comes in.
It’s built specifically for beginners who want to learn digital marketing the smart way, without wasting months piecing everything together. You’ll learn how to build your brand, grow traffic, and earn online—even if you’re starting from scratch.
Click here to check out Digital Boss Academy and see if it’s right for you.
3. Start Creating
Don’t wait until you “feel ready.” Start a blog, post on social media, or build a simple landing page. Every small step builds confidence.
4. Build Your Online Presence
As you learn, share your journey. Talk about what you’re doing. This builds your brand and opens up future opportunities.
5. Keep Testing and Improving
Not everything will work—and that’s okay. Track your results, tweak your strategy, and stay curious.
Final Thoughts
Digital marketing is one of the most flexible and rewarding career paths today. You can work from anywhere, grow at your own pace, and build a brand (or business) that fits your life.
Whether you want to earn side income through affiliate marketing or build a full-time digital career, the first step is getting started.
It’s not a get-rich-quick scheme, but it’s a get-rich-sure if you stay consistent and build yourself in the process.
And with the right guidance—like what you’ll find inside Digital Boss Academy (DBA) — you’re already on the right track.
Ready to Launch Your Digital Marketing Journey?
Join Digital Boss Academy (DBA) — the step-by-step program designed for beginners who want to start making money online.
It’s a community where you find people like you and trainers who are passionate about helping you grow.
You will get actionable lessons, real results, and a supportive community in DBA.
You will learn how to build your brand, grow your audience, and earn through digital marketing—even if you’re starting from scratch.
Click here to join Digital Boss Academy now and take the first step toward becoming a digital marketing professional! This is what I recommend for Sarah, and this is what I recommend to you too.
